Going Global

The team at Chandra Yoga & Active Wear is very excited to announce that we have decided to go global and have started by appointing ChicExecs as our PR agency. They are a certified WBENC business that specializes in providing services to fashion industry, which makes for a perfect match with us.

Chandra Yoga & Active Wear was built upon a foundation of four simple concepts of fashion, quality, value and charity, with World Vision as our charity of choice. As we have a passion for giving back, partnering with an agency that has the same values makes for an even greater fit. ChicExecs charity organizations include Compassion International, Big Brothers Big Sisters, Icing Smiles, Casa Teresa, and more.

In terms of media relations, the founders of ChicExecs are regular contributors to Forbes, Inc.com, Business Women Media, and Entrepreneur Magazine. ChicExecs also recently won the Bronze Stevie Award for PR Agency of the Year and was featured in Entrepreneur Magazine as one of the “Best Corporate Cultures in America”, among many other accolades.

Through their expertise, ChicExecs clients continue to receive features in many well-known media outlets such as InStyle, People, Rachel Ray, Parenting, Pregnancy & Newborn, Modern Bride, Extra TV, The Today Show, The Doctors, FOX News, and thousands more. In addition, their experience with product line placement in stores such as Nordstrom, Neiman Marcus, Bed Bath & Beyond, Target, Lord & Taylor, and several more affords their clients many new retail opportunities.

“We believe in hard work, humility, integrity, creativity, teamwork, and making work fun. We find solutions not faults. We believe in supporting not tearing down. We believe in love not gossip. We believe everyone has unique talents and together make an impact. We believe in dreaming the impossible, thinking out of the suit, being innovative and growing through imperfection. We view every client as the most important and strive to do our best work. We believe in giving back and give credit to God for guiding and directing our path. Together let’s make a difference.”

Nikki and Kailynn – ChicExecs Founders

There are many other steps for Chandra Yoga & Active Wear to go global with many more costs involved, which is why we have previously stayed with our base and simply shipped from Thailand to the rest of the world. However, in order to grow and deliver packages to clients internationally as quickly as we can locally, there are a lot more processes and functions that must be put into place. For instance, we need to have warehouses in other countries to store our products so that we have the ability to ship with local postal carriers for quick delivery.

We originally started off in Phuket, as we lived there and I had practiced yoga for more than a decade before launching my brand. As our local and international demand grew we eventually moved from Phuket to Bangkok. This move was also spurred by a search for better education for my three boys, who are now all going to a Christian International school in Bangkok, that is top in Thailand for its ability to achieve Ivy League school placements for its students. Since my husband is American, I’m sure you can understand his desire for the boys to go to an Ivy League University. 🙂

Now, with demand increasing from many other countries, it’s finally time to expand our brand and we need support from other companies to accomplish this. Hence our partnership with ChicExecs and many others to come.

The Chandra Yoga & Active Wear Team has worked hard to evaluate many different agencies and came to the conclusion that ChicExecs best matched our business needs and values, and are pleased to bring them on as our PR agency.

Please let us know if you have any feedback, as we would love to hear from you!

Sincerely,
Cindy